through the looking glass of a shop window in france

check out these unbelievable window displays at printemps in france taking the alice in wonderland magic to a fascinating level.  the eerie, macabre styling is gorgeous and definitely pushes those fear buttons forcefully.  the fashion world and market has certainly raised its bar when it comes to creativity and nuance.  it’s something a poor economy forces out of a culture.  as consumers we certainly at least want what we’re paying for…all the other trappings of egos and divas and celebrity are hopefully dwindling away as the world will naturally grow weary of the gaga pranks and emptimess lurking behind them.  the design world, technology world and digital world have grown up tremendously without the weight of as much commercial dependency and now is the fashion and music world to catch up.  but then again, if the unpopular becomes popular…does it automatically lose its worth?

i am finally going to see the film tomorrow…i’m a bad, bad tim burton fan….i cannot wait!

Focus on: Alice in Wonderland The Movie

from non solo kawaii blog

 through the looking glass of a shop window in france

 through the looking glass of a shop window in france

the famous department store which sells fashion and luxury brands in Paris, has celebrated the release of the movie with a “wonder” installation, enticing the French who had to wait until March 24 for the release of the film.
Its shop windows communicate a dreamy, surreal atmosphere and many luxury brands made clothes and special fittings dedicated to the Disney heroines: Ann Demeulemeester, Alexander McQueen, Bernhard Willhelm, Charles Anastase, Christopher Kane, Chloé, Haider Ackermann, Manish Arora, Maison Martin Margiela and Nicholas Kirkwood.
The protagonist of each shop window is a Alice-dummy with a rabbit mask on her face. Each brand has interpreted and staged some details of the tale, making white objects in big-sized version become co-stars: some books, a fungus, a bottle that says Buvez Moi (”Drink Me”), a cup with sweets on which is written Mangez Moi (”Eat Me”), a teapot, a pocket watch, playing cards, the queen of the white chess and a fantastic rabbit made of flowers.

printemps 01 through the looking glass of a shop window in france
© Alice au Printemps des Merveilles – Manish Arora, 2010. Photo by JournalDesVitrines.com

printemps 02 through the looking glass of a shop window in france
© Alice au Printemps des Merveilles – Bernhard Willhelm, 2010. Photo by JournalDesVitrines.com

printemps 03 through the looking glass of a shop window in france
© Alice au Printemps des Merveilles – Christopher Kane and Nicholas Kirkwood, 2010. Photo by JournalDesVitrines.com

printemps 05 through the looking glass of a shop window in france
© Alice au Printemps des Merveilles – Ann Demeulemeester, 2010. Photo by JournalDesVitrines.com

printemps 06 through the looking glass of a shop window in france
© Alice au Printemps des Merveilles – Chloé, 2010. Photo by JournalDesVitrines.com

printemps 07 through the looking glass of a shop window in france
© Alice au Printemps des Merveilles – Alexander McQueen, 2010. Photo by JournalDesVitrines.com

printemps 08 through the looking glass of a shop window in france
© Alice au Printemps des Merveilles – Haider Ackermann, 2010. Photo by JournalDesVitrines.com

printemps 09 through the looking glass of a shop window in france
© Alice au Printemps des Merveilles – Maison Martin Margiella, 2010. Photo by JournalDesVitrines.com

amp icon 24 through the looking glass of a shop window in france

0 Comments

  1. I absolutely love these window displays. Thank you for sharing.

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